Girls Rule!

I love being a female I would not trade it for anything in the world. Living in Canada I have a lot of opportunities open to me as a woman and my life is not in any form of danger or risk due to my sex and gender. Unfortunately, this is not the case for some girls around the world. In many other patriarchal societies around the world, females’ lives are in constant danger and their voices are being ignored. Furthermore, gender roles are being imposed on women, taking away their freedom to be whoever they want to be.

Girls are socialized to perform “feminine roles” such as cooking, cleaning, and many household jobs. Girls are told they must act a certain way and dress a certain way or else they are seen as being too masculine or a “tomboy”. Girls are seen as fragile and incapable of being on their own and are in need of protection. Fortunately, there are some women that challenge this ideology and have careers and live their life the way they would like. In the video, “Life as a woman in India’s capital” (, two girls in India have jobs that are rare for females to have in India, one is a cab driver for women, and another is a traffic cop. These two women have decided that they are not going to allow their male dominating society to hold them back from gaining independence and autonomy over their own lives. They were able to fight society’s norms and enter the work force and show other women that they too can become agents of their own life and can contribute to society and work just as hard as their male counterparts.

After watching “India: the most dangerous country in the world to be a girl” ( I realized that not many girls around the world are not as fortunate as I am to live in such a free country where I am not restricted because I am a female.  As feminist would argue that favouritism of males are shown in countries like China and India where populations are high one child policies are enforced to regulate population. In India male children are valued more than female children as it is the duty of the male child to stay with his family, even once he is married and take care of his parents. Females on the other hand are sent off to be with their husband’s family and in some cases must give money or gold to their in-laws as a dowry. For this reason parents prefer to have a son, because they gain more through their income and having them around to help then having a daughter who once she is wed, lives with her husband’s family. Since families are encouraged to have one child and male children are preferred, many parents leave their daughters on the street or send them to orphanages in hopes that they will be adopted, some are even left to die.

This has led to an unequal ratio between boys and girls are 1000 boys to every 900 girls according to the CNN video mentioned above. Conflict theorist can see this as an issue later in life when people are seeking to find partners (assuming heterosexual relations) that there will not be enough females for males to marry. It also affects repopulation because if all the females die, having children becomes difficult as there will not be enough females to marry and become pregnant. This can also lead to different family forms as the decrease in females may lead to polygamy, sharing of wives or women to continue reproduction. It can create further issues of rape and abuse to the women who remain due to the shortage of women putting them at further risk.

I wish that there was equality all over the world for everyone and that discrimination and favouritism would not influence the way in which people live their lives. Sadly, this is not the case and many women suffer and are fighting for their lives due to the favouritism of males. There are some organizations like “Because I am a Girl”( ) that help promote equality for young girls around the world, to help them get food, get and education and to promote protection. I hope that after reading this, you will help to take a stand support organizations like “Because I am a Girl” and help to promote equality and safety for women across the world.


Because I am a Girl:

India: the Most Dangerous Country in the World to be a Girl:

Life as a Woman in India’s capital:


News, trust, and “truthiness”!

After reading several blogs by my classmates, I realized that majority agree that satirical news reportage is equally reliable as traditional news reportage. Satirical news is not as formal as traditional news may be, but it still presents the same topics that the traditional news provides. As Matthew mentions “Even though these shows use humour to get the message across, they allow a truthful analysis and criticism of what the media portrays because they are less formal and allow the truth to be exposed” ( Although they present their ideas differently from the traditional news, that does not make what they present any less valid or important. Often times, satirical news is news put into terms that the public can understand and grasp and from a different view. It allows the news to be entertaining and comical.  

Certainly satirical news is a form of mainstream media. It has been able to reach the masses using such Medias like the internet, and television. Not only has it been able to reach the masses, but has been able to influence people.  As Maddy states, “the thought provoking power of these programs helps to shape and mold the public beliefs similar to the power of the general mass media” ( Satirical news holds just as much influence and power as other news reporting. Their ideas are just as persuasive and their points are backed up with evidence just as much as news reports on CNN. In turn, through satirical news the public begins to really develop on its own.

In terms of the public sphere, satirical news is beneficial.  Chris says that “culture jamming can be a useful addition to the public sphere because it adds diversity and challenges many of the political and world issues” ( Without satirical news we would hear the same boring news all the time, and would believe every bit of it without questioning. The diversity allows people to have choices in what they believe, and gives different viewpoints or perspectives on social, political and economic issues within a society. If satirical news continues, I believe that our modern public sphere will continue to develop and people will start thinking on their own and presenting their own ideas without second guessing themselves. I believe it will cause the public sphere to become slightly more independent in terms of not depending on the government and such authorities. I believe it will make a great impact on future generations as they will learn that they can question what they are taught or what they hear.

Satirical news is a great source added to the public sphere. It does benefit people within the public sphere and continues to give people different perspectives. I do believe that is a form of mainstream media as it is reached globally. Without out satirical news, we would never change, we would stay stagnant in traditional “norms” of society, never questioning anything.


Is the fake news the real news?

There are many people who disagree with the rules or the norms that are established within a society. These people find a way to express themselves through satirical news and various forms of media. I do believe that some satirical news reporting is a form of mainstream culture jamming. Culture Jamming is “…the resistance to the norms and conventions of culture that exposes and opposes the media’s underlying power structures and ideological messages” (213).  Satirical news is gives people a chance to display alternative views to what is going on in a given society and at times this may be controversial. Shows like The Daily show essentially challenge the ideas of the government or norms presented in a society. I believe satirical news is a form of mainstream culture jamming because people are exposing the messages that are often hidden from the public.

In terms of satirical news being beneficial to the public sphere I would say that it works in favour of the public more than the professionals working within it. It allows the public to see what is underneath the surface of the typical news report or advertisement. The goal of culture jamming “is conscience raising (raising awareness of social and political issues) as well as using the media to criticise” (214). This makes it harder for citizens to know what is actually beneficial compared to what is a scheme.  It causes people to question the norms and rulings in place, and makes it harder to determine who is right and to know if what is presented is bias or not. I believe satirical news creates tension amongst the public as some see nothing wrong with it, and others completely are disgusted and outraged. At the same time it makes it harder for the professionals. Satirical news can make professionals seem like liars or deceivers as they are often mocked and made fun of. This is in turn makes it harder for the public to take the people in leadership serious or to trust them, causing them to constantly prove themselves.

In the end, I believe that satirical news is a form of culture jamming that is used to display different viewpoints of social and political issues. It gives people a voice and gives them the chance to know the hidden truths within society.


O’Shaughnessy, M., & Stalder, J. (2012). Media and society: Fifth edition. South Melbourne, Australia:  

Oxford University Press. Pg. 213-214

Demonstrable demographics

After reading the blogs of my classmates I realized that the advertisements chosen are ones that appeal to our different personalities and interests. These advertisements all capture our attention in some shape or form. As Alex mentioned, “we as viewers internalize these messages of the ads and believe we are the person in the ad and these messages are related directly to us”. The ads allow us to feel like we need the product or service that they are displaying, because it would be beneficial in our lives. It makes us feel as if our lives are incomplete without the product. Advertisements can play with our emotion and thinking, and uses that to convince us that we need the product or service.

 From the posts I read, a lot of the target audiences for the advertisements were for young people or adults. I believe that our demographics were represented well in the ads, as the products advertised really highlighted the interest and values of the young people and their ideologies. For example, there were ads about sports, peers, music, and beauty. We often care about what others think, and do what we can, to be with the “in-crowd”.  Another way in which advertisements appeal to my demographic is by the celebrities that are used in the advertisements. Alana made a great point in her blog when she said “as soon as a fan sees their favourite celebrity, their attention is turned to that direction”. It is so true, often times we will buy products that we don’t need, just because we like the person in the advertisement. Advertisements also make us feel like if this person uses the product, it must work because in our eyes celebrities are perfect people. These advertisements also show how we have come to embrace diversity and equality. Jada said in her blog, “This ad is hailing not only the female demographic but hails multi-culturalism by addressing the importance of inclusion and intersectionality”. Now in society, we are more accepting of people and cultures compared to 75 years ago. The advertisements shown today include people of different races. The youth today did not grow up in an era of segregation, and thus the advertisements showing different cultures support our value of unity.

I believe there are some ads that are more accurate in displaying some of the values of my demographic. Although advertisements tend to over dramatize many things, they do a great job of highlighting what is said to be important to their target audience, which is often teenagers. There is evidence of the great job advertisements do. Just look around you! Your clothes, shoes, your brand of lotion or soap, chances are you saw an advertisement for the products you have and decided it was worth buying.

What The Hail?

What The Hail?

My advertisement (view link)  is the commercial. The commercial is set with two girls sitting in a library looking at shoes and are making noise while people are working. One woman (presumably the librarian) walks over to hush them, and then joins in. This nerd walks over to see what is going on and then gives a look of shame.

I believe that this commercial is successful in its attempt to represent my values as a “shoe-a-holic” it has captured my attention and interest to their website. The commercial interpellates or hails young women who are interested in shoes, have an interest in fashions, who are at least in the working class and who are in school. The media is very cunning in the way it addresses and engages its viewers. Advertisers want us to engage with their ads, “… the media will address messages to specific aspects of you identity for marketing purposes or serve vested interests” (O’Shaughnessy & Stadler, 188). This means the media will attempt to make an advertisement personal to you so that you can relate and picture yourself with their product. This commercial does exactly that for me.

The advertisement is for an online shoe company that specialises mainly in women’s shoes. Once the laptop screen is shown we can see the shoes, which is the hook for the ad. For me I love shoes, and I am sure a lot of people especially women do too. This advertisement has caught my attention by the product they are advertising. They are hailing young women by advertising a product they like. The prices of the shoes are fairly reasonable for those who work as their commercials show all their shows are $39.00.  To me this was appealing as I know many shoe companies that charge way more for the same or similar type shoe. Lastly, the fact that the commercial takes place in a library emphasizes that the product is targeted university aged women. This advertisement does a great job of appealing to women as they promote their product as being sexy and trendy. The women at the laptop indicate this by the noise they are marking in the library. Women who fit these criteria can picture themselves in these shoes or desire to have those shoes to feel confident and sexy and fashionable as the commercial portrays.

Even with in the advertisement, we can see forms of socialization and society’s view on gender roles. Gender plays a crucial role in who we are and what advertisements appeal to us, “gender is central to identity and gender socialisation is one of the earliest processes of interpellation” (O’Shaughnessy & Stadler, 185).  In the commercial, notice how the male in the commercial is totally unimpressed and uninterested in what the women are looking at.  I find this part interesting as in our society we are taught to think of women to be obsessed with shoes and fashion and for men that those things are too feminine for them.

In closing, I believe that advertisements are used to attract and cause people to view their life using the products advertised. In this commercial I feel hailed at as a young, university women who is very interested in shoes.


O’Shaughnessy, M., & Stalder, J. (2012). Media and society: Fifth edition. South Melbourne, Australia:  

Oxford University Press. Pg. 185 & 188

Wanted: The Media That We Need

            Media is an interesting device, as it leaves us constantly pondering whether or not to buy, do, see, or hear the latest thing. It keeps us informed and keeps us alert. However, is all this information something we want or is it imposed on us. A few of my classmates say we get the media we want. That we as an audience and consumer have the power to say yes or no to what is given to us in the media.

Living in this day and age, we are exposed to many types of media. As Sydney mentioned in her blog that, “there are so many media outlets for us these days” ( There are so many ways to be informed about political issues by watching the news or social issues by what is trending on twitter and Facebook. There is no need for us to be uninformed about our world and what is going on. In fact, to she also talks about how the media is catered to our needs. That we are in control of what time news is aired, and TV shows, and we control what is trending in our society. I have to say she makes a very valid point. I never looked at controlling the media in this form. That we do hold some power and dominance over how long a series runs or what time important news are aired so that they get the best coverage.

What if there is more out there in the world that we do not know about. Cloe makes a valid point in her article when she says “I think that we get the media we want because it is the only media we are exposed to” ( We can only want what we know, and to Cloe’s point maybe we only want what the media gives us because that’s we know. My response to that is perhaps the media really do control us or really have the upper hand on what we know and see. Katie had similar thoughts to me in the sense of how the media runs things. She states “It’s maniacal the way they control us” ( It’s disturbing if you think about it, we may not really know the truth about the world because the media can be making us think something that does not really does not really exist. How will we really know what we want if we don’t know everything out there?

In closing, I find it interesting to read my peers’ thoughts about if we get the media we want or do we want the media we get. It kind of seems like it works both ways. We are so caught up in what we see, and what is on TV, and at the same time, the media ensures that what they promote is appealing to us the audience. That’s why I truly believe at the end of the day, we want the media we get.

The Media We Want?

                When it comes to media and things that are “in-style” or fad, it is pretty hard to determine if it is something we want personally, or is it something that is imposed upon us. Living in this day and age, I believe it is pretty fair to say we want the media we get. There is constant stress on why we should have certain items and if we don’t buy or conform to things in the media we are seen as outcasts. The media has come to dictate to us what we need in our lives and our viewpoints.

                If you really think about it, media tells us a lot of things about our world and society. You do not typically hear news stations ask us what we would like them to report on today. They tell us what is newsworthy and valuable for us to know. It is quite interesting to know how “effective [the media is] in promoting particular beliefs and attitudes: to a certain extent, the media shape our perception” (O’Shaughnessy & Stadler, 2012). It is almost like the media knows how powerful it is and uses this to influence us. I believe that media wants us to feel like we are making the decisions ourselves by trying to be settle with the things they advertise.  They know that we want to feel in control, when in reality, we are just giving in to what they want. For example, we would never be fascinated by the lives of celebrities unless the media showed it to us on shows like E Talks, or the Kardashians. The way the media promotes their information entices us the audience to become interested in things that may not even affect us and therefore altering our perception.

                Another reason I say we want the media we get is because it tells us the tangible things we want. No, only does the media tell us what we want, it makes us feel like if we do not get it, we will become insignificant compared to those who do. For example, “in a capitalist society where money is power and success is measured by the accumulation of material objects, the media functions to create desires for products that are associated with the trappings of success (O’Shaughnessy & Stadler, 2012). This is shown in the Rogers commercials, where the man that has Rogers for his phone company always has reception, he always gets the new updates and always has friends around him. Whereas, the man with “the other” phone company never has service, he always misses the cool giveaways and he is always standing alone. The media makes us feel like if we don’t conform to it, we won’t be as cool or popular as those who have what they are selling. We want to know what the media says is “in”, instead of telling the media what we classify as being cool.

                I truly believe that we have allowed the media to take control over us, and through this, we desire whatever it brings. Living in this consumerism day and age, it makes it hard not to want what the media offers. Media is able to manipulate our thinking and therefore our wants and desire. The media has allowed us to feel like we get the media we want but ultimately we want the media we get.

1f25 blog response 1: Media Impact on Others

It seems that media has impacted not just my worldview, but also my classmates’. As we have grown up, we have discovered that there is more to media than television. After reading some of my peer’s blogs I have realized that we all agree that media has impacted us whether it is good or bad.  There are differences amongst us as students as to how impactful it is on our worldview.  For Ty Keca, he believes his “worldview is almost entirely based on what come from the media, it has not only influenced how [he] [sees] the world but also how [he] [lives] [his] life…” (  For some, using the media is just as important as brushing their teeth in the morning. They heavily rely on it and see it as a strong need. That relates to my blog when I say that media dictates various things to us, it almost controls us. But I believe that it is up to us as people to decide how we let it. Anesia Stephenson had a similar point in her blog when she states that “…it is extremely important to try and create [her] own worldview by limiting the influence mass media has on [her]…” ( It is a tough thing to do because the media is so powerful, but it is important for us to know reality and truths for ourselves. It is often said “not believe everything we see”, and I think that with this media age we tend to forget that.

Media is not a bad thing, and I believe majority of my peers agreed upon that as well. It can be used for good or evil. In my blog I highlighted both ways. I loved the way Zach put it “… if used responsibly and ethically and carefully, [it] can continue to open doors and educate and connect people around the world faster and more effectively…” ( The way we use and interpret media ultimately is what has the impact on our live as it can be overwhelming and powerful.

My view on media stands the same after reading blogs of my peers. Media is very influential and hard to ignore, it is constantly there and in your face, but that may not always be a bad thing. I realized also that a lot of my peers are young like me, and living in this era we have been exposed to the vast majorities of media and it is something that is hard for us to give up. It is amazing how differently we view and use media, but we are all impact and influenced by it.

1F25 Post 1: Media Impact

My Opinion:

The mass media is a very impactful in the way of projecting ideas and news to a large variety of people from various places around the world. All forms of media influence people whether we want them to or not. Media often dictates trends, such as fashion, social, and environmental. I feel like the media wants to bring people together in some way, but if you don’t fit or agree with what the mass media stands for, you become an outcast. For example, the media creates the image of being thin for women and muscular for men. I can recall one major story highlighted by the media as it pertains to fashion. Abercrombie and Finch a well-known company had a major media highlight as a customer complained about them not selling plus size clothing. There were other issues along with that, as it was expressed that the clothes were not made for people who were poor either. This impacted my worldview by showing me how cruel and blunt people in power can be, as statements confirming these ideas were made the CEO who is probably young, thin and wealthy.  It allowed me to see how people in power may have little regard for how others feel in terms of what their companies stand for. Also it showed me that although we live in a diverse world, with people of all different of backgrounds, shapes and sizes, there is still pressure for people to have the “perfect” image.  It is everywhere and it is bold and in your face, and unfortunately uncensored at times.   The mass media is a very powerful tool as it can bring people together or create great division. For instance, an event that did impact me was the Trayvon Martin case.  The news station and various media covered this tragic case, an average boy doing his own thing and was killed innocently. I can assure you there were many people who thought he deserved to die, and that there are many who thought this was unfortunate. This I believe caused tension amongst various races and people as they shared different viewpoints. The media definitely impacted me as I only heard and saw their views. Regardless, this case hit home to me as a young black women. I was truly hurt and afraid after hearing this case. It caused fear in me as that could have been me, or my brother who was shot and killed and not even being alive to testify about it.  I learned through the media that as much as we have come a long way from the discrimination, we haven’t even scratched the surface of problems minorities of all sorts face. At times we are dependent on the mass media for guidance and help. However, for me, the media is a reminder that we do not live in a perfect world, and that people are all different, and should be accepted. If we continue to allow the media to have complete control over us, I believe we will never achieve true unity and acceptance. Therefore, the media is impactful, as it allows me to see the world, the way it truthfully is.

– Shai-ann Richards

Hey Everyone!

Hey world,

This is my very first blog. I am so excited to start blogging. I am doing this for a school assignment, but I feel like it is something I will enjoy doing apart from school. I don’t know much about blogs, but I am exited to get started and to see what the “blogging world” is like.

I know I will make a few mistakes, please bare with me. Feel free to give pointers and to help me out. I would really appreciate it.